Brand Story

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Brand Origin

Beginning with craftsmanship, emphasizing innovation, and rooted in tradition.

Founded in 1975, it is rooted in the art of carving.

Founded in 1975 by Mr. Cheung-chai Cheng (1943–2013) in Hong Kong, Jinhui Carving Factory later established a processing plant in Fuzhou. The works are carved by several renowned Fuzhou ivory craftsmen, including winners of the national "Hundred Flowers Award." Over the years, the factory's carvings, characterized by its commitment to craftsmanship and quality, have been treasured by museums, international hotels, and prominent collectors both domestically and internationally, establishing the brand's reputation and standing within the industry.

The daughter inherited her father's business, allowing the craft to move from tradition to modernity.

The company was later renamed "Fengsheng Design," and Ms. Ivy Cheng, daughter of Mr. Mr. Cheung-chai Cheng, took over the business and founded the "IvyC" brand. The company is based in Hong Kong, focusing on design and R&D, and shifting its creative focus from traditional decorative items to modern jewelry, gifts, and home-related products. IvyC reinterprets traditional craftsmanship in a modern way, making it youthful, fashionable, and international, winning numerous awards in Hong Kong and overseas. It strives to establish itself as a local Hong Kong brand through innovative design and high-quality service.

From Modern Ivory to Mammoth Ivory

Following the ban on the sale of modern ivory in Hong Kong in 2021, IvyC has shifted its materials entirely to environmentally friendly and legal Mammoth Ivory, and is promoting its work globally in a more international manner. IvyC selects top-quality Mammoth Ivory from Siberia and Yakuda, combining it with a variety of fashionable and innovative designs to usher in a new chapter for the brand.

Based in Hong Kong and renowned internationally

After shifting its primary material to glacial ivory, the brand has launched a wider range of jewelry pieces combining various materials such as jade and diamonds, which have been well-received by customers worldwide. In 2023, IvyC was invited to showcase its work as a representative of traditional Chinese art in Times Square, New York. Subsequently, its pieces were featured on postage stamps worldwide, covering locations in France, Belgium, the Netherlands, and other countries. IvyC's founder, Ms. Zheng Cuixia, was also selected as one of the "Top 100 Outstanding Chinese in the World" in both 2023 and early 2026, in recognition of her contributions to the preservation and inheritance of Chinese ivory carving art.

IvyC Team

Founder & Designer: Ivy Cheng (IvyC)

Chairman of the Chinese Ivory Carving Art and Culture Association; Winner of the Best Jewelry Design Award in Asia; One of the 100 Outstanding Chinese in the World in 2026

Ms. Ivy Cheng is an internationally renowned designer. She has loved art and painting since childhood and studied carving under the ivory carving master Ruan Baoguang. Under the artistic influence of her father, she mastered exquisite techniques such as ivory carving and painting at a young age, and later incorporated the essence of traditional craftsmanship into her jewelry creations.

Ivy has participated in international jewelry design competitions, winning the "Best Jewelry Design in Asia" award in 1994 and the "Hong Kong-Shenzhen SME Innovation Award" in 2017. Her work has also been invited to be exhibited in Times Square, New York, and has been made into stamps by the postal services of France, Belgium, and the Netherlands.

In recent years, she has led IvyC as an entrepreneur, which won the "Innovation and Entrepreneurship Award 2023" from the Hong Kong Junior Chamber of Commerce in 2023, and was selected as one of the "Top 100 Outstanding Chinese in the World" in 2023 and 2026 in recognition of her contributions to the inheritance of Chinese ivory carving art and culture.

IvyC Team

Chloe Lau

Ms. Chloe Lau is the daughter of Ivy. She holds a Master's degree in Global Governance and Diplomacy from Sciences Po Paris and a Bachelor's degree in International Politics from Tsinghua University. She has participated in the work of the Secretariat of the United Nations Framework Convention on Climate Change and international consulting firms. Currently, she is in charge of international marketing and new product development at IvyC.